Wednesday 20 July 2011

In the Lost Forest of Synthetica (A Story of White Magic)


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OWENS-ILLINOIS PLASTIC PACKAGING SATURDAY EVENING POST 06/11/1960 p. 109

Owens-Illinois Plastics advertisement: Saturday Evening Post, 11 June 1960 (via Gallery of Graphic Design)

DU PONT CELLOPHANE GOOD HOUSEKEEPING 11/01/1933

Du Pont Cellophane Company advertisement: Good Housekeeping, 1 November 1933 (via Gallery of Graphic Design)

http://www.fulltable.com/VTS/c/chem/dow/SH258.jpg

Dow Chemical Company advertisement: Fortune, June 1942 (via full table)

http://www.fulltable.com/VTS/c/chem/dow/SH259.jpg

Dow Chemical Company advertisement: Fortune, September 1942 (via full table)

http://www.fulltable.com/VTS/p/plast/p/styron/26.jpg

Dow Chemical Co. advertisement: Fortune, 1937 (via full table)

http://www.fulltable.com/VTS/c/chem/SH159.jpg

Carbide and Carbon Chemicals Corporation advertisement: Fortune, September 1940 (via full table)

INDUSTRIAL CHEMICALS TIME 10/04/1963 p. 9

Celanese Plastics advertisement: Time, 4 October 1963 (via Gallery of Graphic Design)
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4 comments:

  1. Anonymous20 July 2011 at 02:44

    As Bob Marley said, "in this great future, you can't forget your past". White Magic indeed. I had no idea those things were called "fitments".

    ReplyDelete
  2. aditya20 July 2011 at 02:48

    I have always enjoyed your terse insights into the advertising industry. In here, food is advertised like never before. And they home-deliver 'happiness' much to my dismay.

    ReplyDelete
  3. TC20 July 2011 at 04:10

    Yes, we have been delivered happiness by magical fitments.

    (Though I had always thought they were called "gizmos".)

    But it didn't last.

    Not that roll-on deodorants are anything to be sniffed at.

    ReplyDelete
  4. Ed Baker20 July 2011 at 05:36

    better ideas through chemistry !

    cancer, Alzheimer's, liver disease, obesity, stupidity :

    not sure what is worse... the food we eat or the packaging that that food is delivered (& cooked) in

    pretty soon a dollar-double cheeseburger & fries will be
    a "healthy" meal

    after all Big Mac wraps their CRAP in paper albeit

    waxy paper...

    ReplyDelete