.
Owens-Illinois Plastics advertisement: Saturday Evening Post, 11 June 1960 (via Gallery of Graphic Design)
Du Pont Cellophane Company advertisement: Good Housekeeping, 1 November 1933 (via Gallery of Graphic Design)
Dow Chemical Company advertisement: Fortune, June 1942 (via full table)
Dow Chemical Company advertisement: Fortune, September 1942 (via full table)
Dow Chemical Co. advertisement: Fortune, 1937 (via full table)
Carbide and Carbon Chemicals Corporation advertisement: Fortune, September 1940 (via full table)
Celanese Plastics advertisement: Time, 4 October 1963 (via Gallery of Graphic Design)
4 comments:
As Bob Marley said, "in this great future, you can't forget your past". White Magic indeed. I had no idea those things were called "fitments".
I have always enjoyed your terse insights into the advertising industry. In here, food is advertised like never before. And they home-deliver 'happiness' much to my dismay.
Yes, we have been delivered happiness by magical fitments.
(Though I had always thought they were called "gizmos".)
But it didn't last.
Not that roll-on deodorants are anything to be sniffed at.
better ideas through chemistry !
cancer, Alzheimer's, liver disease, obesity, stupidity :
not sure what is worse... the food we eat or the packaging that that food is delivered (& cooked) in
pretty soon a dollar-double cheeseburger & fries will be
a "healthy" meal
after all Big Mac wraps their CRAP in paper albeit
waxy paper...
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